Thursday, November 21, 2013

Barclays Center Looking to Enhance Fan Experience

Barclays Center is already renowned as one of the top facilities by anyone whose been to an event there. By teaming up with Cisco, Barclays Center is looking for more ways to enhance the fans' experience at said events. Cisco and Barclays had already worked together earlier this year on a mobile app, StadiumVision Mobile. The purpose of this app is to deliver the fans with an experience they never had anywhere else. The goal is keep them interacted and connected to the venue at all times.

As Jason Belzer of Forbes puts it:
The Barclays Center StadiumVision Mobile app enhances the fan experience by offering multiple camera feed channels, including replays, baseline, backboard and overhead camera angles. Even before fans step foot in the arena, this app assists with the planning process, providing information on public transportation and upcoming events. The Brooklyn Nets StadiumVision Mobile sister app gives fans up-to-date statistics, play-by-play feeds and team content, including the option to purchase merchandise and upgrade seats. These customizable options provide a strong platform for the team and the venue to tap into the Internet of Everything and capitalize on new business ventures through targeted advertising, sponsorship activations and promotions.
Chris White, General Manager of Sports and Entertainment Solutions at Cisco, states that they hope that the app serves as a compliment to the game rather than distracting fans from it.

The interesting features of the this app's future include being able to "measure the heart rate of Joe Johnson when he takes the game winning shot or the trajectory of Paul Pierce’s free throw". While Johnson's heart rate may seem like a useless fact, its something that some fans may feel intrigued about. Does Joe Johnson really feel as calm as he looks? The statistics about a player's free throw or jumpshot is a pretty interesting feature that so far is unavailable to the public.

It's starting to become noticeable that venues are trying to get fans more involved with the statistical part of the game rather than just using your eyes as the sole means of judgement. It started with off-brand statistical websites (, to being released by the NBA itself with much deeper and detailed data ( and now it will soon be readily available at your fingertips during the game. Seeing that it costs literally nothing, I don't see why anyone would not download this app the next time they watch a game at Barclays Center.

Share this post
  • Share to Facebook
  • Share to Twitter
  • Share to Google+
  • Share to Stumble Upon
  • Share to Evernote
  • Share to Blogger
  • Share to Email
  • Share to Yahoo Messenger
  • More...


Post a Comment

Please be courteous to others when discussing your opinions. Swearing will not be tolerated.

Site Meter